ABOUT US AND OUR BUSINESS:
Our family has been rooted in the Los Feliz Village community since 1960, when this area was enriched with the influence of the Italian culture. Many immigrants settled here from the “Old Country” and introduced their unique trades. Visitors would travel from far to enjoy the Italian bakery, the various Italian restaurants and deli, and even have their clothing made and altered by the local Italian tailors and seamstresses.
Growing up in Los Feliz, we shopped at the local deli on Vermont for all the ingredients that went into Mama’s home cooked meals. The motivation behind opening our deli in 2011 was to bring back to the neighborhood the same authentic Italian deli that once was on Vermont Avenue.
As first generation Americans, we were raised with the warmth of the Italian family. We want to share that same warmth and passion of our food, culture, and heritage with our customers. We invite all to come and share in our family … Rocco’s family.
In every Italian village, the piazza is the heart of the town. It is where one goes to pass the time with family and friends, to enjoy a panini or espresso and to shop in the mercato (market). Here at the heart of the Los Feliz Village, our family invites you to come to our little piazza and experience the piece of Italy that is alive at Rocco’s Italian Market & Deli. It is a place where everyone is welcome to shop, eat, and pass the time. We are an authentic Italian deli, family owned and operated. We serve up many of the same recipes we use at home, just like Mama makes. It is an honor for us to serve you.
Our gourmet sandwiches are prepared to order with freshly-cut meats and cheeses, each designed with our unique house made spreads. Many of our deli meats and cheeses are imported from Italy. Our deli case only contains premium quality meats and cheeses. We also prepare a selection of fresh salads every day. Our market shelves are filled with specialty foods, most of which are also imported from Italy.
Our roast beef is prepared and cooked in-house. Our meatballs are also hand-rolled in-house.